We set out with the vision of making an overnight oat bar. However, we quickly realized that traditional overnight oats were too runny – resulting in some ugly looking "bars".
So we tapped into our Swiss roots and used Swiss-style Bircher Muesli instead – a thicker version of overnight oats made with fruit and nut pieces. After hundreds of iterations, muesli in a bar became a Mooski “chilled oat bar”.
We started to realize though that these bars were much more than just “overnight oats” or “muesli” in a bar – we kept hearing over and over again from customers that these bars were a fresher, cleaner and more delicious granola bar alternative. A "granola bar" made without gross syrups and preservatives, and instead made from clean, fresh and 100% plant-based ingredients.